Be bold. Improve performance, increase value, simplify operations and transform your business. Hitachi Consulting brings clarity to an increasingly complex global market by co-creating a range of solutions including analytics, sales and operations planning, trade promotions and manufacturing that improve the digital, customer-centric experience and drive your success.
Jeff Wollen, CIO Wiggle at Hitachi Consulting’s Digital Leaders Dinner, Summer 2016 – explains what Digital means to Wiggle, the challenges and opportunities new technologies enable and the importance of the customer experience.
The consumer path to purchase includes digital and physical brand interactions. The digital channel is a chance to inform, engage, and acquire new consumers. It is an opportunity to meet customers at their moments of intent, when decisions are being made or preferences are being shaped. When embraced, digital ecosystems create new products, new distribution channels, and new revenue streams.