Software
As interest in Software-as-a-Service (SaaS) and Service Oriented Architecture (SOA) continues to grow, software providers are faced with the ongoing challenge of supporting traditional license-based products while simultaneously developing, launching, and maintaining new subscription and Web-based services. Years of industry consolidation have left a handful of global companies competing for the largest market segments, while innovative newcomers offer niche solutions through alliances with the biggest players or sell directly to small- and medium-sized businesses.
Whether a company is weighing its approach to delivering SaaS, or planning and executing a worldwide product launch, software executives need to think holistically about how they go to market. They must focus on developing innovative technology, and establishing world-class marketing, sales and operations functions to bring those technologies to customers.
Hitachi Consulting supports its software industry clients in executing some of their most strategic initiatives. In this case study, learn more about how we supported one of the world's largest software companies in launching a new product across six continents.
Hitachi Consulting helps in Building the Market Responsive Company®
