Marketing Resource Management
Hitachi Consulting's Marketing Resource Management (MRM) solution leverages your existing Microsoft-based software assets to create a foundation to drive marketing management activities. MRM provides opportunities for cost savings, revenue uplifts, improved customer experience and delivery of operational efficiencies.
Via a centralized database, common user interface, workflow, and ERP and LOB integration, the MRM solution closely ties together the complex chain of marketing activities to create streamlined business process, accessible to everyone who needs it. The result is increased campaign visibility, tracking, access, and reporting.
Hitachi Consulting's MRM solution can help you:
- Decrease marketing financial management administrative activities by 40 percent
- Recognize productivity
- Reduce consumer and trade marketing campaign spend overruns
- Minimize variances between planned, forecasted, and actual spend
- Improve revenue generation opportunities by proactively shifting ineffective marketing spend to higher return campaigns
- Improve interactions with trade partners and channels
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