Marketing Your Way
to Better Revenue Management

Revenue management success as a Market Responsive company means maximizing the connection between products, pricing, promotions and technical proficiency. You can pave the way to improved revenue management. Market Responsive companies manage pricing, trade and marketing spend to be more accountable and more effective in driving targeted demand and margins.

If you're Building the Market Responsive Company^SM you can see revenue management improvements in base processes and controls, accountability, leakage, compliance, and marketing measurements. Your company's performance will show improved ROI with better-targeted spends and fewer, more successful promotions. Bringing professional Market Responsive management techniques to trade spending improves efficiencies and effectiveness. 

Are you capitalizing on your marketing ROI? Find out in the whitepaper: The Increased Importance of ROMI in Difficult Economic Times.

A recent survey by Hitachi Consulting and Consumer Goods Technology found that most consumer products companies are struggling with planning and forecasting. Could you be one of them?

AMR analyst Rob Bois explains what savings and improvements are possible after a successful TPM project. (1:40) Play

Learn how one major consumer goods company improved margins, realized faster settlement cycles, and gained more accurate accruals.

How big of an issue is settlement timing to the success of a trade promotions program? Listen to a podcast by AMR Research analyst Rob Bois as he explains. (1:32) Play

Dissatisfied with your Trade Promotion ROI? Read the Consumer Goods Technology article, Five Tips to Improve Your TPM Performance.

Are your promotion processes keeping up with the rapid growth in foodservice?

Is your company one of the 61 percent that
overspends drastically on trade promotions?

Listen to a podcast with AMR analyst Rob Bois as he describes "Best Practices" for claims and deductions processing. (1:29) Play