Living in Harmony with Your Data

Bridging the information gap between your company and its channel partners is a key strategy for Market Responsive companies. You need to share better information with your channel partners to maximize sales and efficiencies and predict future trends.

You might expect leading manufacturers to be good at managing their data, especially the data they share with partners they have been doing business with for many years. However, the data that defines the most basic elements of an order is the source of much confusion in the industry.

Data harmonization is no longer optional. It is required for companies to compete successfully as a Market Responsive company. Read more in the Consumer Goods Technology article, Manufacturers and Retailers: Sharing More than Shelf Space These Days.

How big of an issue is settlement timing to the success of a trade promotions program? Listen to a podcast by AMR Research analyst Rob Bois as he explains. (1:32) Play

See how one Fortune 500 consumer goods manufacturer is Building the Market Responsive Company^SM using business intelligence and data harmonization.

What is the most critical information to share across the entire company? Hear AMR analyst John Fontenella explain. (1:48) Play

AMR analyst John Fontenella gives examples of transformed data that supports effective decision-making in this podcast. (2:07) Play