Consumer Products
The need to be responsive to rapidly changing macroeconomic, cultural, and industry-specific stimuli is greater than ever. Competitive pressures from consumer and product trends, government regulation, structural changes and the need to better understand your business reshape the industry month by month.
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More than ever, consumer product manufacturers are leveraging POS data to be more responsive to consumer demand. Click here to learn more about how leading companies are benefitting from a Demand Signal Repository. Listen to a playback of a recent webinar featuring AMR Research and Hitachi Consulting demonstrating the latest DSR trends and results from a recent survey of 120 companies across the CP industry.
Read a new article Sustainable DSR initiatives Start with Business and IT Working Together to understand the imperatives of collaborating across the organization for greater success.
Join us at LinkedIn. Participate in our DSR Success Sharegroup.
Are Some TPM Leaders Missing the DSR Opportunity?
Ready or not, the Demand Signal Repository (DSR) is coming of age, and the number of ways in which companies are approaching this new opportunity varies greatly. See how Market Responsive Companies are integrating and managing enterprise demand data, both internal and external, for better decision making. Click here to learn more.
Marketing technology is changing the way customers interact with businesses. Can you make the most of it? Click here to read the joint Microsoft/Hitachi Consulting paper: Creating a Connected Consumer Experience Through Measurable Digital Marketing.
Learn more about the full scope of Hitachi Consulting services to the Consumer Goods Industry, specifically Pricing and Trade Promotion. See how we're achieving results at Birkenstock Footprint Sandals or view other examples of our knowledge and success.
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